Coca-Cola Vending Machine Dispenses Free Coke for Dance Moves [Video]

In one of its latest brilliant marketing endeavours, Coca-Cola has been experimenting with Microsoft’s Kinect technology in its vending machines and has recently released a “Coke Dance Vending Machine” in South Korea.

The vending machine challenges people to replicate the dance moves being played on the machine in exchange for Coke. What an awfully clever and fun way to engage your customers and further build that awesome brand. Check out the video below to see some people dance their way to free Coke.