The surfing industry just stepped their game up. The Pukas Surf and Tecnalia joint venture sets out to revolutionize the surfboard manufacturing industry by developing the worlds first surfboard with integrated computer technology. With this new smart surfboard technology surfers will be able to ”improve their technique through the acquisition of quantitative and objective data” something which up to this point had never been accurately measurable. With all this wonderful data collection manufacturers will be able to improve on their product design, surfers can analyze the data and make improvements in their surfing technique, and judges during competition can rely on this data to help influence their scoring decisions.
[pukassurf]

